Ceramic tableware is commonly made from clay such as porcelain, bone china, melamine, and stoneware. Ceramic tableware adds unique and personal touch to hotels, restaurants, etc. Dinnerware and beverageware made of ceramic are easy to clean and stain-resistant as well. Ceramic beverageware are leakage proof and it is most ideal for hot and cold beverages such as tea, soup, curd etc.
Key factors driving the ceramic tableware market include increase in number of home renovation projects, rise in number of households, and increase in installation of modular kitchens. Rapid growth in the food & beverage and home décor industries is likely to drive the demand for ceramic tableware in the near future. Boom in e-commerce has created lucrative opportunities for producers and suppliers in the ceramic tableware industry to sell their products through online platforms.
In order to cater to a wide range of customers across the globe, producers and suppliers of ceramic tableware are focusing on selling their products on various e-commerce portals. The promotion of ceramic tableware through various online channels is projected to offer lucrative opportunities to the ceramic tableware market in the next few years. However, the low durability of ceramic tableware is one of the major factors anticipated to hamper the growth of the ceramic tableware market.
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The global ceramic tableware market can be segmented based on product, material, application, distribution channel, and region. Based on product, the ceramic tableware market can be classified into ceramic dinnerware, ceramic beverageware, and ceramic flatware. The ceramic dinnerware segment is expected to grow at a significant growth rate in the near future due to rise in affinity of consumers toward branded ceramic tableware. In terms of material, the ceramic tableware market can be bifurcated into bone china, stoneware, porcelain, and others which include earthware and melamine. On the basis of application, the market can be segmented into household purpose and commercial purpose.
Ceramic tableware used for commercial purpose is anticipated to dominate the market in the forecast period. On the basis of distribution channel, the market can be categorized into online and offline. The offline distribution channel segment can be further divided into specialty stores, supermarkets, hypermarkets, and departmental stores. The online distribution channel includes e-commerce websites and company-owned websites. In terms of region, the global ceramic tableware market can be segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. The market in North America is estimated to expand at a significant growth rate over the forecast period, due to rise in number of nuclear families in countries such as the U.S. and Canada.
The market in Europe is projected to expand at a constant growth rate over the forecast period, due to increase in number of households in countries such as the U.K., Spain, and the Netherlands. The ceramic tableware market in Asia Pacific and the Middle East is anticipated to grow at a considerable pace during the forecast period, due to a rise in sale of ceramic tableware via online platforms. This is projected to augment the demand for ceramic tableware in these regions from 2018 to 2026.
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Prominent players operating in the global ceramic tableware market include Fiskars Group, Rosenthal GmbH, Groupe SE, Libbey, Meissen, Seltmann Weiden, RAK Ceramics, Villeroy & Boch, WMF, Lenox, and Churchill China. These players are projected to face tough competition in the next few years, due to the presence of a large number of local players in the market.
Major brands are likely to focus on innovation of new products and research & development activities to strengthen their footprint in the global ceramic tableware market. Companies are engaging in mergers and acquisitions and joint ventures with local brands to expand their product portfolio. Manufacturers in emerging economies are focusing on reducing their cost of production and increasing profitability for sustainable growth of their businesses.