Apple butter is a fruit butter which is prepared from apples that can be either fresh, frozen, or dried in addition with other ingredients such as cider, spices, sweeteners etc. by a long duration of slow cooking until the sugar present in the mixture caramelizes, giving apple butter its characteristic deep brown colour. Majority of the manufacturers add apple cider as an ingredient in the preparation of apple butter to improve its flavour and acid content.
Contrary to its name apple butter does not contain any traces of dairy-based ingredient as its preparation involves no dairy products, however, the term butter is used to define its butter-like physical characteristics and its application as a spread. Apple butter is a traditional condiment originating in the Europe and also being used traditionally in North America.
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Addition of apple cider also provides the similar taste of apple butter which is produced by traditional or old-fashioned methods, thus enhancing the palatability of the product and increasing the demand for apple butter among the consumer. Furthermore, many key players also add a small amount of vinegar and spices such as cinnamon, cloves, nutmeg etc. to give their product a distinct character, which helps them in differentiating their products from the others. In the recent years, preference for traditional condiments that date back is steadily regaining traction among various consumers worldwide. Thus, consumers around the world have been developing a taste for dishes that contain condiments such as apple butter and this is a key factor expected to drive the growth of the apple butter market over the forecast period.
Apple Butter Market: Segmentation
Global Apple Butter market can be segmented on the basis of nature, grade, packaging, distribution channel, and region.
On the basis of nature, the apple butter market can be segmented into organic and conventional. The organic segment is expected to exhibit substantial growth rate in the global apple butter market owing to its preference by the ever-increasing health-conscious consumer base. However, the conventional apple butter segment is expected to dominate the market with moderate demand owing to its lesser cost.
On the basis of grade, the apple butter market can be segmented into grade A, grade C, and substandard grade. On the basis of packaging, apple butter market is segmented into glass jars, cans and others. Jars segment is expected to dominate the market over the forecast period, as the glass jar, being transparent enables excellent product visibility, thereby scoring more in terms of consumer satisfaction. Moreover, they also provide premium feel and aesthetics to the final product. On the basis of distribution channel, apple butter market is segmented into modern grocery retailers, traditional grocery retailer, and online stores. Modern grocery retailer segment is further sub-segmented into hypermarkets/supermarket, convenience stores, mom and pop stores, and discount stores. Traditional grocery retailers segment is further sub-segmented into food & drink speciality stores, independent small groceries and others.
Apple Butter Market: Dynamics
Increasing urbanization has led an explosive growth of ready-to-eat and ready-to-cook food products worldwide owing to the hectic lifestyles of consumers. In addition, consumers are also developing taste for traditional cuisine, condiments, sauces etc. as consumer perceive them to be more nutritional and minimally processed, which is expected to drive the growth of apple butter market over the forecast period. However, lower shelf visibility of apple butter in many countries of APAC, Latin America, and MEA region, owing to the low concentration of manufacturers coupled with lower consumer awareness of apple butter is anticipated to restrain the growth of global apple butter market over the forecast period. Furthermore, apple butter is highly susceptible to spoilage and thus to prevent the growth of the harmful microorganism, many manufacturers add chemical preservatives and high fructose corn syrup, thus creating a negative impact among health-conscious consumers and is expected to hamper the growth of apple butter market in the near future.
Apple Butter Market: Regional Outlook
On the basis of the regional outlook, apple butter market is segmented into five different regions: North America, Latin America, Europe, Middle East and Africa and Asia Pacific. On analyzing the Apple Butter market at the global level, North America is expected to dominate the apple butter market followed by Europe, owing to increasing traction of apple butter products as it being consumed traditionally.
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Apple Butter Market: Key Player:
Some of the major players operating in apple butter market include Eden Foods Inc., Musselman’s, SHILOH FARMS, Walden Farms International, White House Foods, The J. M. Smucker Company, Knoblock and Company, Colorado Cherry Company and other regional players.