Oats Market Overview, Top Trends, Revenue and Regional Outlook Study 2018 – 2028
Global Oats Market: Overview
Oats, a popular breakfast cereal, across the world, is high in nutrition quotient. It is comprised of high protein, starchy carbohydrates, minerals, dietary fibers, and vitamins. It is also a rich source of antioxidants and has 20 bioactive substances which have the ability to bulwark the body against heart disease, diabetes, cancer, and other chronic diseases.
Overall, the global oats market is teeming with players of different sizes – small and large. In order stay ahead of competition in such a crowded space, the players are seen coming up with products touting various USPs. Such product differentiation initiatives, alongside dealmaking activities such as mergers and acquisitions to build up synergies is having a positive impact on the global oats market.
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Global Oats Market: Drivers and Restraints
Acting as a major catalyst in the global oats market is the availability of a range of products. Nimble players are seen fortifying their products with new healthy ingredients or adding various flavors to entice more consumers. Their aggressive marketing and advertising strategies are also boding well for sales in the global oats market.
Another reason why the market is seeing revenue growth is because of the rising awareness about healthy foods. Oats are rich in fibers and thus help in the process of digestion. In this manner, they also serve to bring down the level of cholesterol in the blood. Increasing westernization of food habits of people because of globalization that has led to free trade between the nations of the world is also responsible for market growth. Further, the surging influence of the social media is also benefitting the global oats market.
The global oats market growth is being supplemented by the usage of oats in different foods such as muesli, cookies, biscuits, and cakes. Oats also are used in the feed industry since they are easier to feed to animals than other grains. The high fiber content of oats and beta-glucans are perfect for the animal body.
Global Oats Market: Trends and Opportunities
The global oats market at present is being driven mainly by the segment of instant oats which are essentially oat groats steamed and rolled into different flakes. Their biggest USP is that they stay fresh for a long time and can be cooked more easily than other varieties of oats. They also have a soft, mushy texture. Apart from that, instant oats are also seeing their sales rise because of their usage in making cookies, muffins, and bread, among other things. Sensing an opportunity in it, manufacturers are also coming up with various flavours.
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Global Oats Market: Regional Analysis
With respect to regions, the global oats market is segmented into North America, South America, Asia Pacific, Europe, and the Middle East and Africa. Of them, North America currently leads the market powered primarily by the U.S. This is because of the rising demand for convenience food in the region and the high spending capacity of people. Besides, too much intake of junk foods leading to obesity in many people has also served to shift focus on healthier foods such as oats. In fact, the U.S. is one of the main importers of raw oats.
Going forward, Asia Pacific oats market is predicted to rise at a significant pace. This is because of the changing eating patterns owing to the increasingly hectic schedules of people and their greater disposable incomes.
Global Oats Market: Competitive Landscape
Prominent participants in the global oats market include Quaker Oats Company, Kellogg’s, Bagrry’s India Ltd., Nestle, Dr. McDougall’s Right Foods., General Mills, and Abbott Nutrition.
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